|  Zard
Web Design won several awards in its first year, most notably
"NYTimes.Com Favorite" in the First Annual Ad Innovation
Awards sponsored by the New York Times.
Awards were given for the most creative
and innovative use of the NYTimes.com’s “Surround
Session”, a new online advertising model that focuses
sequential advertising. Using a combination of standard banner
ads and animated Flash graphics, a single advertiser can tell
a story.
In a Surround Session, the advertiser controls
all the ad space over consecutive pages, no matter where the
viewer clicks, ensuring that the viewer sees the entire campaign.
Zard wanted to create an ad sequence that
would entertain the viewer with bold graphics that seemed
to “jump off the page.” Orkin Pest Control proved
to be the perfect client for our goals.
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